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Apr 09, 2024

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02 Aug, 2023, 09:00 ET

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SANTA BARBARA, Calif., Aug. 2, 2023 /PRNewswire/ -- Lindywell, the online wellness platform with Pilates at its core and a focus on the mind-body connection through breathwork, today announced that their popular Pilates products have launched on Amazon.com, providing an easy way for customers to shop their favorite gear. Visit https://www.amazon.com/Lindywell to shop.

Award-Winning Pilates and Wellness Brand Lindywell Launches on Amazon

Awarded "Best Pilates App" by Women's Health and a Health Fitness Award "App and Virtual Fitness" winner, Lindywell continues to lead the movement towards more mindful wellness, including the brand's strategic decision to bring its "Remember to Breathe" product line to the masses. There has been a groundswell shift across the fitness industry towards overall wellbeing, with consumers focused on exercise to support physical and mental health rather than body changes. In fact, 78% of exercisers said that mental and emotional well-being was the number one reason for exercising.*

"We are incredibly excited to launch in the world's best-in-class e-commerce retailer," said Robin Long, CEO and Founder of Lindywell. "It has always been our mission to make Lindywell's Grace Over Guilt approach accessible to everyone, and the launch of our products on Amazon further allows us to achieve that goal."

Lindywell's launch includes a dedicated brand store and four of Lindywell's best-selling equipment in Lindywell's signature color palette. The eco-friendly products were sourced and carefully created by Robin to ensure that they met the highest standards and perfectly represent the brand's philosophy of breaking free from diet and exercise norms and encourage confidence and a Grace Over Guilt approach to living your best life.

Lindywell products available at launch include:

Lindywell plans to add more product offerings to its Amazon storefront in the coming months to further equip shoppers with all the tools needed to upgrade workouts and create personal Pilates studios at home.

About Lindywell

Centered around a "Grace over Guilt" approach, Lindywell provides programs, tools and coaching to help a global community of millions of women in over 169 countries shift their approach to mental and physical health. Through intentional and effective Pilates workouts, self-care resources, and guided breathwork experiences, Lindywell helps its community members overcome negative habitual thinking, while revitalizing their overall strength and health. You can try the hundreds of Pilates and breathwork classes on the Lindywell app which is available to download in the App Store and Google Play.

*Source: Mintel

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